The National Basketball Association (NBA) has expanded its contract with SportsGrid to deliver NBA fantasy content on NBA.com, SportsGrid Network, and SportsGrid syndication publisher platforms.
The fantasy and betting video networks that continue to focus on increasing fan engagement include NBA Tip Drill, NBA Summary, NBA Primetime Picks, Weekly Season Long, NBA Weekly 6, and NBA Fantasy Hour.
World’s most popular sports leagues
Lou Maione, co-founder and president of SportGrid, said, The NBA is one of the world’s most popular sports leagues focused on the fan experience. We are excited to extend our contract to create an engaging and relevant program for millions of NBA fans.
The company also promised that the program content will be focused on providing the NBA’s gaming audience through data, information and insightful analysis throughout the regular season and playoffs.
This will seem like a push to promote the fantasy NBA to both casual and hardcore fans of the sport. The news continues the evolution of SportGrid after partnering with Sportradar and last year unveiled a free 24-hour network designed for a sports betting audience.
The 18-hour live program can be streamed on Pluto TV, Xumo and STIRR and provides commentary along with real-time delivery of news, statistics and betting information.
NBA’s new partnership with Louis Vuitton
The National Basketball Association (NBA) reinforced its charm by announcing a new partnership with Louis Vuitton ahead of this year’s postseason. The French fashion brand will be the NBA’s first official trophy travel case provider.
This partnership represents Louis Vuitton’s first and only partnership with the North American Sports League. Louis Vuitton Chairman and CEO Michael Burke said, Louis Vuitton and the NBA are icons and leaders in their respective fields, and the joining of the two promises exciting and amazing moments and creates historic memories together.
Louis Vuitton has long been associated with some of the most coveted trophies in the world, and with this iconic partnership the legacy continues. The victory really takes place in Louis Vuitton.
Handcrafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated with House’s iconic Monogram canvas and equipped with traditional brass fixtures.
This custom case showcases the Larry O’Brien Trophy, which is awarded every June to the NBA team who won the finals. Mark Tatum, NBA Deputy Director and Chief Operating Officer, added, The NBA final is defined by iconic players and memorable performances, culminating with the announcement of the Larry O’Brien Trophy.
Louis Vuitton’s tradition, heritage and identity creates a natural synergy with the NBA, and this partnership gives fans around the world a unique and appropriate way to showcase their championship trophies.
NBA and Louis Vuitton
The NBA and Louis Vuitton will also work together to co-author a compelling story about one of the sport’s most iconic trophies and a unique travel companion. As part of its extensive partnership with the NBA, Louis Vuitton will create an annual limited edition capsule collection, details to be announced later.
Monumental Sports and Entertainment
Monumental Sports & Entertainment (MSE) has announced a global partnership with Mahindra, a vehicle manufacturer that makes the India-based company an official partner of the NBA’s Washington Wizards and the NHL’s Washington Capitals.
As part of the deal, Mahindra will be included in both teams’ on-field TV network advertisements, Wizards’ courtside LED rotation and LED basket support signs, and static Capitals’ on-camera dasher board.
Jim Van Stone, President of Business Operations at MSE and Chief Commercial Officer (CCO), said, We are delighted to welcome Mahindra into the Monumental family. Like Wizards and Capitals, Mahindra shares a strong commitment to serving the community, including honoring military service and first aid service through a variety of influential programs.
This partnership is another outstanding example of Monumental’s continued growth in its global presence.
As Van Stone mentioned
Mahindra is a reputable supporter of military service. To support the company’s practices, MSE announced the company as a participating partner in Capitals’ Military Appreciation Night. We are excited to expand our marketing efforts through Monumental Sports & Entertainment, said Richard Ansell, Vice President of Marketing at Mahindra Automotive North America (MANA).
As we grow our business presence in numerous North American markets, renowned sports programs like Washington Capitals and Wizards are perfectly aligned with our strategy.
We look forward to working with MSE on a variety of programs that will help Mahindra grow its brand in the US and internationally.
Headquartered in Mumbai, India, Mahindra has been operating in the United States for over 25 years and has been producing cars and trucks since 1945, making it the number one tractor brand in the world by sales volume.
The Washington Wizards are currently ranked ninth at the NBA Eastern Conference, while Capital’s have greater success at the NHL Eastern Table.